Managing your own Instagram account may seem challenging if you....
Feel extremely exhausted keeping up with all of the new features and ways to interact with followers.
Don’t enjoy the tasks that go into managing social media: finding content, scheduling, researching hashtags, etc.
Simply do not have time to consistently publish quality content and engage with your audiences.
Have no freaking clue how to implement a winning strategy for an upcoming promotion or launch.
That’s where I come in.
You already have a successful business you love. A business that’s making sales, and bringing in qualified traffic.
You have about a million things to do every day, but posting to your Instagram page doesn’t have to be one of them.
That's what I do, and
that's what I love.
HOW OUR INSTAGRAM MANAGEMENT SERVICES WORK
The first step we will take with your Instagram management is to perform a demographics analysis on your account. We then research your industry and tailor a strategy unique to your brand.
Once you agree on the strategy we develop, we will setup a shared Dropbox that will serve as a bank of images that both of us can update. Using your Instagram strategy as a guide, we will develop unique Instagram content for your business. You'll be able to review and approve to make sure you are satisfied.
To increase Instagram growth, we will leverage hashtags to expand the reach of your content. We will also find relevant pages and do outreach to people who may be a good fit for your page. If you're looking to accelerate growth further, we can leverage paid promotion of posts to a broader audience.
We will monitor all Instagram activity, such as comments and direct messages. Our Instagram experts will be monitoring your pages during normal business hours, and will generally respond to activities that need attention within 24 hours.
Each month you'll receive. a monthly Instagram report that displays your followers growth, engagement growth, and other important metrics. Our instagram marketing specialist will analyze your report and make necessary changes to optimize the following month.
Here’s what a past client had to say…
Let me first start off by saying if you are looking to grow your business, hire Leslie! My following on IG grew by 130+ all within thirty days. I also got featured on 3 major IG pages and gained partnerships with other brands!Prior to working with her I had finally found the right photographer! However she guided me on the "type" of photos I needed to take. She is diligent and disciplined in her craft! Once your contract ends, Leslie equips you with the tools you need to continue to be successful! I adore this lady and will more than likely be hiring her again!
Krystal, Fashion Stylist
SOCIAL MEDIA MANAGEMENT PRICING/PACKAGES
Please note that this price is our fee to perform services on your behalf. It compensates us for the time it takes to manage your social media page. We will be the voice of the brand and are responsible for posts, replies, general content and "social outreach"- where an account manager is proactively engaging with followers and your target audience.
Why invest in a social media manager? Couldn’t I do it myself, or hire an intern?"Can you curate your own content and schedule your own post? Absolutely. But it’s not easy, and it's not free. It takes time to write posts, create graphics, create a content strategy, sync the strategy with your products and services, answer questions and comments, etc. In fact, you'll realize social media is a full-time job. Based on your current work load, how much time is that really costing you? Pretty Haute Marketing has been helping brands grow on Instagram since it’s launch in 2015. Since then, the need for business’ to market on the platform as a source for online sales and new customers has exploded. We constantly change our marketing strategies for the fluctuation in changes on Instagram. As a client, you do not create content. All of the content is created for you. If you have existing content that you like and has worked for you, we can integrate your content into your posting schedule. Our job is to manage your reputation in the social world so that you have more time to grow your business.
Who will be working on my account?You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each social media manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
How will you learn my business?We will learn your business by sending you a questionnaire. In the questionnaire, we learn more about your content preferences. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions you may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content in a content calendar. You will have an opportunity to review all content in advance before it is published to your social media pages.
Do I have to provide you content?No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your social media manager can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. If you want to focus on creating fresh photography using your products or showing how your services work, you should consider using our creative direction and photography services. We can use this to develop content to increase brand awareness and engagement.
Do you monitor the pages for comments, messages, and reviews?"Yes, your social media manager will be monitoring the pages for comments, messages, and reviews. If we know the answer to the question or comment, we would respond accordingly. If we do not know the answer, we will direct the question to you and notify you via our management software. A response is given during our business hours. (9am-5pm EST.)
What type of results can I expect?The key performance indicators we look at are followers and engagement. The 2 of these metrics influence website traffic and sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you. Our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month. We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.
How will you grow my followers?We can grow your followers using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.
How much website traffic should I expect each month?Our social media management services focus on developing followers and engagement on your social media channels. Your organic website traffic may increase as you gain new followers. However, to see an immediate increase in website traffic, you should use our paid social advertising service.
How much does it cost to manage my Instagram page?Our rate varies based on the amount of channels and posts we are managing for you. You can expect to pay anywhere from $395 to $995 per month. (see social media packages here) Please note that this price is our fee to perform services on your behalf. It does not include any advertising dollars to run paid ads on social media. It compensates us for the time it takes to manage your social media page. There is a one-time setup fee of $200 associated with our social media management service. This fee compensates for the time to set up your campaign for service. It includes setting you up in our analytics software and social media systems. Here's the tea of what the "starting at" price includes: (1) 60-minute strategy call Set up for your bio (professional name, keywords, and contact information as needed Develop timely, relevant content posted to your social media page(s) Ongoing promotion of your products and services Daily “social outreach,” proactively engaging with followers and your target audience. Monitor all Instagram activity, such as comments and direct messages. Monthly reporting (followers growth, engagement growth, and other important metrics) Need something that's not included in the core package? Let's discuss! Some common add-ons include: Facebook posting Paid promotion Creative direction Instagram photography Stock photo curation Email Marketing Influencer Outreach Program
Are there any setup fees?There is a $150 one-time setup fee. This fee compensates for the time to set up your campaign for service. It includes setting you up in our analytics software and social media systems.
How long are the contracts?We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you. If you are not ready to fully hand over your social media profiles and prefer to handle your own social media. We suggest you start with our Social Media Starter Kit.
How long does it take to get started?If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.